In 1994, Consuelo and Gianni Castiglioni launched Marni, the iconic luxury, eclectic women’s clothing and accessories collection.
The designer, Consuelo Castiglioni, created an avant-garde spirit balancing exceptionally-crafted ready-to-wear with a complete line of accessories. Consuelo’s modern approach to materials and silhouette, juxtaposing color, exclusive prints and textures has resulted in a new, unique form of functionality.
In addition to the women’s collection, Marni men’s launched in Spring Summer 2002 followed by Eyewear for Fall Winter 2005–06 and Summer and Winter Editions in 2009.
At the Marni Milan headquarters, the company takes pride in its internal, vertical production and distribution units. Each season, continuous product research results in new, innovative techniques enhancing the quality across a wide spans of product categories. As the selection of Marni products broadens, standards are maintained with each item retaining a unique, immediately-recognizable Marni artisanal touch.
Marni’s distribution strategy targets a selective, niche clientele. Retailing at over 320 point of sales worldwide, in 2000, Marni began a roll out of freestanding Marni boutiques and shop-in-shop. Today, nearly 100 Marni stores figure in the world’s key fashion capitals of Milan, London, Paris, Madrid, New York, Los Angeles, Las Vegas, Miami, Moscow, Tokyo, Seoul, Sydney, Singapore, Hong Kong, Shanghai, Beijing and Dubai. Overseeing the stores’ interior design, Consuelo maintains the distinctive Marni concept by giving each location its own, authentic character.
Brand
Marni
Case
Store Design
City
Beijing
Country
China
Area
400㎡
